How to Design Accessible & User-Friendly Anti-Counterfeit Packaging?
Counterfeit goods are a danger to various sectors, particularly in the cosmetic, food & beverage, and pharmaceutical & healthcare. They can damage brands, decrease revenues, and harm consumers.
As awareness of fake goods is increasing continuously, governments of different nations are employing strict rules to restrict counterfeiting activities. Such rules positively impact the anti-counterfeit packaging sector and aim to remove fake products.
Moreover, there has been an increasing worry about the losses suffered by product makers across nations because of counterfeit product sales. This has boosted the worries about brand dilution, which, in sequence, is growing the requirement for anti-counterfeit packaging.
Understanding Anti-Counterfeit Packaging
Anti-counterfeit packaging can be defined as the kind of packaging that combines technologies and features that make it hard or even impossible to tamper, divert, or copy by counterfeiters.
Such features can be hidden, visible, or forensic, grounded upon the level of verification as well as security needed. QR codes, holograms, RFID tags, microprinting, and tamper-evident seals, are some common examples of anti-counterfeit packaging.
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| Anti-Counterfeit Packaging Market |
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Importance of Accessibility & User-Friendliness
Accessibility as well as user-friendliness are important features of anti-counterfeit packaging design, because they affect how customers trust or interact with the product.
User-convenience packaging is easy to utilize, discard, or open, whereas accessible packaging is intended to accommodate the requirements and likings of different users like the elder populace, individuals with disabilities, or diverse cultures & languages.
Accessible & user-friendly packaging can improve consumer loyalty, confidence, and satisfaction, along with decreasing ecological effects and waste.
Matching Usability & Sеcurity
Crеating usable and sеcurе anti-counterfeit packaging can be a hard task because some sеcurity structures might affеct the packaging's aesthetics and functionality. To attain stability bеtwееn usability and sеcurity, companiеs nееd to consider thеir product category & type, targеt consumer, technologies & security features, and packaging material & presentation.
Moreover, aspects including consumer expectations, product fеaturеs & risks, familiarity with security fеaturеs & products, packaging properties & dimensions, visibility, drawbacks & advantagеs of security fеaturеs, sturdiness, and consistency must all be taken into consideration.
Picking The Ideal Technologies & Security Features
When choosing the optimal technical and security features for anti-counterfeit packaging, there is no multi-objective solutions because different features may require different types of security and different levels.
In addition, the features must be proprietary, unique, difficult to duplicate or reverse engineered such as microprints or holograms. Additionally, it’s important to use features that can easily be validated or verified by vendors, authorities, and customers.
Additionally, the features must closely match the packaging and packaging, as well as the application publishing format. Furthermore, the components need to be sustainable and environmentally friendly, as well as scalable and cost-effective.
In Ending This
The acceptance of anti-counterfeit packaging is boosted by the rising emphasis of manufacturers on brand protection, coupled with the progression of the counterfeit sector.
Moreover, with the advancing healthcare & pharmaceuticals as well as food & beverage sectors, the requirement for anti-counterfeit packaging will further continue to increase in the coming years.
SOURCE: P&S Intelligence
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